Can you avoid content targeting?

Can you avoid content targeting?

Content targeting can take a few different forms. There is paid targeting (“Sponsored” posts on Facebook and Twitter), and there is “organic” targeting (5 Simple Ways to Segment Your Social Media Audience) On Facebook, for example, businesses are able to use the “Select targeting” option for their posts, and select audiences by gender, relationship status, education, language, and so on:

 

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5 Simple Ways to Segment Your Social Media Audience

 

This thought makes me pretty uncomfortable. And I wonder how I can avoid targeted content, if at all.

According to the article Stop Facebook targeted ads and tracking you can opt out of targeted ads through Settings on Facebook. But in order to prevent targeted ads and content on all platforms and websites, you must download a cookie in your browser that prevents targeted content from being shown.

One article fromBusiness Insider talks about how Facebook can track everything you do online, “even when you’re not actively using Facebook.”

It’s no wonder more and more users are using fake names and refusing to put their pictures or personal information online.

So what can you do? Well, you can limit your activity online, as well as how much information you put out there. But, more importantly, you need to understand and know how to use security and privacy settings. And if you’re willing to take it one step further, you could even try reading the terms of agreement. But that might scare you off of using the Internet all together.

AshB

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