In today’s post I want to tackle an example of a successful sports campaign that makes use of social media. Sport England started a campaign in 2015 with the title “This Girl Can”. The approach was to motivate women to participate in sports in general, while it was noteworthy since the producer of the campaign did not focus on super fit models. The women in the visuals look like average people who are also the campaign’s target group.
This was one of the campaign’s advertisements that received a lot of positive feedback. Not just in terms of views, but also the comments were overly positive.
The campaign also has a Facebook page called “This Girl Can” and is still active. The profile continuously posts content and often uses quotes from their followers, which also get positive responses. Many users don’t just comment the content, but also post own pictures of their workouts what further contributes to the page.