The Internet has taken over a large portion of the attention that would have once been devoted to alternative forms of media. Instead of renting movies, we watch Netflix. Instead of reading a newspaper, we will read articles online.
Television has made a great fight to maintain some popularity by teaming up with the Internet. Part of its strategy to maintain its popularity is through viral videos. It is especially common in late night television programs to create funny sketches that feature A-list celebrities. They often get shared like crazy, and the show gets the promo it’s looking for. These skits will often dominate Facebook shares for the next week.
I am sure we have all watched or shared a few of these videos before. One of the most popular examples going right now are James Corden’s, Carpool Karaokes. He has had a number of the biggest icons sit in the passenger seat of his SUV and jam it out with him. Simple concept, but it’s almost always a hit. The one he did with Adele collected a crazy 134 million views since it was posted earlier this year.
Aside from the individual videos, most of the show’s YouTube channels have done a good job at racking up a solid number of subscribers. The Tonight Show with Jimmy Fallon leads with pack with 12.4 million, and Jimmy Kimmel Live and The Late Late Show with James Corden both follow with just over 8 million.
By getting the attention of Internet users, this helps bring attention to the television show itself. If you like a video you see, you are more likely to give an episode a chance.
Also, one of my favourite videos from the Tonight Show would be when they did “Point Pleasant Police Department,” with comedian, Bill Hader. A few tears are shed every time I watch this.
Photo credit: Vanity Fair
By Victoria Dean