“Tis the season for beloved time wasting websites to kick the bucket. And while I realize my blog posts have taken a dark turn with a heavy emphasis on internet death, I’m not about to lighten up this week’s feed with some cute mashups of baby goats braying vs toddlers giggling. And soon, no one else will either as the site that brought us such classics as Damn Daniel and a Pile of Rubber Ducks all Wailing Simultaneously won’t be making it to a fourth birthday.
A few weeks back, Twitter announced that they will be shutting down Vine, “the right way,” in the near future. In a statement released to Twitter, Team Vine & Twitter assure Viners that changed wouldn’t be immediate, and that they will have ample warning and time to download their favourite content before the app and website are removed.
At the time of its birth, Vine was unique and inspiring as the first platform to feature a 6 second video loop. This ingenious time frame was determined to be the peak in ever shortening attention span. According to science, and the New York Times, the average attention span is now 8 seconds, dropping from the previous length of 12 seconds, and officially making us less attentive than a goldfish. Are you still reading? Statistically, most of you have lost interest. Yet despite unlocking the formula for the best millennial time waster, most Vine users have lost interest too. Though the simplicity and easy use of the app allowed for authenticity and creativity, it just didn’t have enough of a grab to distinguish itself and keep relevancy with either viewers or uploaders. Much of Vine’s demise comes from a loss of its Vine Stars to competitors like Facebook, Instagram, and YouTube.
By July of this year, over half of Vine’s top 9,725 accounts had either deleted their profiles or stopped posting to the platform. Without the stars, the content dropped, as did the audience. With Instagram adding video posting features, and other sites offering compensation for user views, the Vine niche rapidly dwindled. Larger, more established sites added Vine’s main platforms to their featured and rendered the app null. And while I personally have never tried the app, I do appreciate its influence on the apps I do love, and will never settle for a 45 second long comedy video clip again.