Everyone remembers the web design of the late 90s and early 2000s. They were busy and cluttered, with multiple links everywhere. Maybe even some rad flash animations happening all over the place. The early web developers would probably have a brain aneurysm if they saw how far we have come. Even the original Google home page was cluttered, but now it has a daily Google doodle, often with playable video clips or even games to make the page interesting while still remaining crisp, clean, and efficient.
Google Homepage 1997
Now, the trend for web design is large, clear images with minimal text. The home page for The Arbor Collective, a snowboard, skateboard, and apparel brand does an excellent job of embodying this. The aesthetics of this web page are very appealing and it helps to market the brand itself.
Arbor Collective Homepage
There are always going to be website trends and it is important for companies to stay on top of them in order to stay relevant. Although some companies may benefit from a more retro style that allows users to recall a bygone time when websites looked quite different, it is in the best interest of most companies to stay modern. An example of the former would be the “old school” version of the MMORPG Runescape. The new, updated game has a fancy new webpage with high quality graphics and less clutter, but a group of players prefer the old interface. This small but dedicated community keeps it afloat, and the nostalgia factor is definitely there.
Homepage for Old School Runescape
Current Runescape Homepage
With some exceptions, the majority of websites can benefit from following the trend of web design. The current fad is large, clear graphics and minimal text but that could change at any time. It is important for companies to follow these trends closely, but for now they should use all white backgrounds. People like that for some reason.