I am not sure when Instagram became just as much about the entire consistency of the profile as it is for each individual photo posted to be top-notch quality, but creating an “Instagram theme” has become a hit for users.
What does it mean to have an ‘theme’?
When scrolling through various Instagram accounts, you may notice that some users will post photos that all match each other, whether that be within the colour scheme, aesthetic, or what they choose to post about.
Many have developed themes because it looks clean and helps to attract the eye. It’s similar to when people advise others to blog about a consistent topic to engage a certain audience. Except in this case, it’s only done with photos.
Lots of these themes are developed by travel photographers, food enthusiasts, and fashion bloggers. Plenty of these accounts have racked up a strong following from people who are interested in their Instagram’s particular subject.
Considering Instagram is a powerful force in the social media branding world, many companies and people have taken the theme trend seriously. The concept of having a coordinated theme for their profiles presents an direct message to users of what they’re all about. Also, it appears more appealing and organized.
Here’s a few examples of some different types of themes:
Jed Elliott is a full time bassist in rock band, “The Struts,” and part time photographer. He has a secondary Instagram account where shares photos of his travels on tour.
Edmonton-based business, Moonshine Doughnuts constantly posts adorable photos of their doughnuts. They market new flavors, and where to find their pop-up sale stands.
The popular fashion store, Urban Outfitters shares photos that showcase their clothing and home products. The entire profile’s theme is very inspiring style-wise.
All of these different examples have chosen a subject, and developed a consistent and appealing theme from there.
By: Victoria Dean