“80 percent of success is showing up” – Woody Allen
Online communication has the potential to reach millions of people in the most cost-effective manner. Therefore, effective web design and social media practices are invaluable to a successful website. However, a website must first be findable before aesthetics and design even factor in. Thus, the most effective website will utilize Search Engine Optimization (SEO) principles first and foremost.
What is Search Engine Optimization?
Search Engine Optimization: the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. In other words, make your site appear on Google search! This can range from implementing a variety of tactics, such as: search-engine friendly URLs, semantically relevant page titles, headers and other tag, SEO plug ins and an XML sitemap.(Frick, 2010)
Why is Search Engine Optimization Important?
First, whether you want to sell a product or start a blog, you will need to show up consumers search for you online. Also, if you are mentioned on social media you will want people to be able to find you. If you are not easily searchable, you will not only miss out on building an audience but potential revenue! However, not all SEO tools and tactics are created equally. SEO tactics are often classified as: White-Hat SEO (The good), Black-Hat SEO (The bad) and Spam (The ugly).
Unfortunately, I can not go in to a long and lengthy description of the in’s and out’s of SEO but I can guide you in the right direction.
Learn SEO today for FREE:
Luckily for you (fellow MacEwan students), if you want to utilize effective SEO principles—look no further than your own school website! By going to the MacEwan Library you will find an option to sign up on Edmonton Public Library with your student ID and get free access to Lynda.com which in turn has countless tutorials on everything from web design to SEO. Even if you do not want your own website, SEO is a very important skill to have and makes you especially valuable to potential employers.
You may as well get started now rather than wait till you need and don’t have it.
Frick, T. (2010). Return on engagement: Content, strategy, and design techniques for digital marketing. Boston, MA: Focal Press.
What Is SEO? The Full Definition Of It. (2016). iMakeReview. Retrieved 14 November 2016, from https://imakereview.com/seo/
myPortal.MacEwan.ca. (2016). Myportal.macewan.ca. Retrieved 14 November 2016, from https://myportal.macewan.ca/group/student/student-home