I guess it’s time to address the elephant in the room…or better yet the soon to be elephant in the Oval Office. Yes, Trump will be the 45th President of the United States. But I’m not here to talk about the aftermath of his win or what that means for us. I’m here to talk about Chance the Rapper.

In the months leading up to the election social media was flooded with celebrity endorsements, urging people to exercise their right to vote and use their voice. A picture will only do so much though, so why not have a parade?


Friday night Chance the Rapper was performing at a Clinton rally in Cleveland alongside Jay-Z, Beyoncé and J.Cole in an effort to urge millennial voters to get out and vote. Days later, on Monday night, Chance’s non-profit group Social Works hosted a free pre-election concert/block party in Chicago. The show started at 3 pm and performers included Twin Peaks, his brother Taylor Bennett, rapper Malcolm London and a few special guests with of course Chance closing the show.

He only performed a three song set which he wrapped up (pun intended) around 6 pm. I mean you can’t really perform a full-blown set list when you only have an hour to escort thousands of people (in rush hour I might add) to early voting stations right?

Social media postings will only do so much to urge the younger generation to get out and vote. Sure you might be more inclined to side with your favorite actor and who they endorsed in a well thought out Instagram post, but in the end it’s just a picture and just a thought. What Chance the Rapper did was extremely proactive and arguably got a lot more people out to vote then a Tweet would have.


Social media is great and all because it allows us to send a message to a seemingly never-ending number of people. Chance promoted his #paradetothepolls on Twitter to get the people out, but in the end it was him being present in the moment  with them that got hundreds of people to the early voting stations.



One thought on “#ParadeToThePolls

  1. I think this is a pretty amazing way to activate young people to vote. Social media got the word out, and promoted what Chance was doing about voter turnout. however, as in previous elections, social media isn’t enough to motivate people to go out and actually vote. Chance used the audience he had gathered, and became a leader. He legitimately led them to the voting stations. This is a great idea. In following elections, this event could serve as an example to improve voter turnout.


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