I’m going to attempt to put my thoughts on paper, so to speak, in the fewest words possible, so to not get wordy and ranty.
I visited twenty different websites this past weekend. Every website had something that drew me to it in the first place, but not every website was made equally. Some websites captured my attention for seconds, others for minutes, and one for hours (namely, Youtube). Of course, the best websites are visually pleasing and easy to navigate; everyone knows that. But what else is there?
For me, the two key elements in a successful website are originality and identity.
By originality, I mean either of two things: completely original content, or a compilation of content that would otherwise be found in several sources, but no one all-inclusive website.
By identity, I mean that the website knows itself and its target audience, and that a newcomer can tell right away its purpose.
Most of the sites whose links circulate my Facebook feed contain neither originality nor identity. The linked article can be found verbatim or essentially the same on dozens of other sites, each striking me as being exactly the same. I’m talking about click-bate sites, and I freaking hate them.
My go-to websites have a purpose and give me information that is not presented in the same way elsewhere on the Internet. NBA.com tells me the basketball scores. Bulpabedia.com tells me what little dudes I need to use to beat the gym leaders in Pokemon Emerald. Goodreads.com reminds me what book I should read next.
Very specific identities, arranged in original ways. And they happen to be visually appealing and easy to navigate. That’s what makes them good websites.
-Your Friendly Neighbourhood Blogger (Hyrum Sutton)
PS. The headline and Featured Image were click-bate. Gotcha.
Bulbapedia. (2016). Retrieved from http://bulbapedia.bulbagarden.net/wiki/Main_Page
Goodreads. (2016). Retrieved from www.goodreads.com
NBA. (2016). Retrieved from www.nba.com
Pokemon Battle [Screenshot].