Has the new world media impacted major world events? Yes, of course it has. Media through the ages has been a tool that whoever has the most control over or who can manipulate it the best will use to their advantage. The U.S. elections are a great example of this. The introduction of the last two innovations of media technology brought huge unexpected results when the people figured out their real value when trying to swaying people’s views.
In 1960 the Kennedy campaign won the Presidential election against the Nixon campaign with the first televised debate. Kennedy’s people realized the potential of the tool. They prepped for the debate for days beforehand. Nixon, on the other hand, may have realized it but never got the chance to prepare for it. Coming out of the hospital and on medication for an infected knee injury he went on the air and lost the confidence of the voters turning the tide in favour of Kennedy and lost the election. Speculation, looking back, says he would never have won with the conventional media of the time.
This year we are watching a new media throw the current U.S. election into a tailspin. Trump is sending his messages out to a whole new age and genre of the voting public and they are eating it up. He is using it to relate to them the way they want to be related and communicated to. I don’t think he will win the election, but he sure is waking the people up to the power of the new media and there is no way he would have gotten this far without the media tactic he has been pulling.
Is this a good thing? I don’t know and I don’t think it is a Pandora’s pet that will be going back in the box anytime soon if it isn’t anyways. I do know that there are some very evil people using it in some very evil ways, and I know there are a lot of good people doing a lot of good things for a lot of deserving people out there with it too. I also know that I can now get the score to any game at any time.
Like any other new media, it’s just a wait and see what happens matter.