My grandfather is celebrating his 91st birthday this year and as long as I can remember, the man’s daily routine is firmly revolved around his newspaper. Starting the day with his daily-dose of yogurt and berries while he delves into the paper. With his tea in hand the paper accompanies him to dinning room where he begins to review television times. Later he will go back to his bedroom for his afternoon nap and the paper will become his blanket. Different sections of the paper often litter his floor as he has pulled out interesting sections to show his family. When the dinner hour roles around he will shuffle down to the living room with his television times folded neatly to begin watching movies he has picked from the paper. Last Christmas, we bought him and iPad with the hopes he would learn how to read things online. However this man would be completely lost without his paper. To my grandfather and many others around the world. Print media is not dead.
In an online article from Forbes, contributor Freddie Dawson notes how the newspaper business is not dying and in fact is expanding still. The Times of India is the largest circulating English-language paper and “the value of the Indian newspaper industry has grown by two-thirds in the past six years.”
Print media from a marketing and communications perspective I think is thriving and helping businesses spread. By printing brochures, catalogs and flyers as well as posting information on their social media accounts they are doubling the exposure and their audience. Recently I was in New York and every store I entered I was drawn towards the post cards and simple brochures. I found myself drawn to the photography and the different ways companies were advertising. I was able to walk away with a piece of my experiences from the places I visited this way. By making these post cards people are able to easier share with others places they should eat, shop and stay.
I think many people would say print media is dead. However where we live in Canada people have more access to technology and more knowledge on what is available on the internet. Print media is also still effective for school purposes and as a means of sharing information. There are still many generations that would prefer a newspaper or print out and I think there are many people who still appreciate taking a hard copy of something with them. Print media may be considered dead to many. I believe it is just evolving into different forms and methods.
– Samantha Watson Penner
Dawson, F. (2016, Jan. 31). Print media isn’t dead, it’s just moved. Retrieved from: http://www.forbes.com/sites/freddiedawson/2016/01/31/print-media-isnt-dead-its-just-moved/#447e11159dc8
Salt Lake Mailing & Printing Blog. Print Media Isn’t Dead. Accessed October 19, 2016. Retrieved from: http://www.saltlakemailing.com/printing/continued-life-print-media/