“You’re gonna love me or you’re gonna hate me, but I’m gonna be me.”
Since the God of Rap will be gracing Edmonton this weekend, it only seems fitting to give some praise to Yeezy, and account for his reigning Kingdom of hip-hop built largely through his online presence.
Yeezy has, undoubtedly, built himself into an icon that is recognizable worldwide. In true fashion of a rockstar he is shameless, daring, and utterly self promoting. His social media has no rhyme or reason, and yet twitter has 26.6 million followers. Coincidently, he only follows Kim Kardashian. Most celebrities these days have numerous publicists and a team of PR representatives who monitor, manage and maintain their social media presence. But not Pablo. He is unadulterated and free to say whatever he wants. And he does. And it works. Whether it’s a 36 tweet-thread ranting about his business prospects, or a 3am ranting of his life philosophy, Kanye averages 40,000 retweets and 37,000 likes per tweet. While many artists and public figures strain to be politically, socially, and ethically correct, Kanye’s fans forgive and dismiss any of his “zany” postings.
As an evolving icon, constantly in flux and on the cutting edge of innovation, ‘Ye’s self appreciation has blessed him with endless opportunity. While his wife uses her Instagram account to promote her style, endorse brands and create her vast facade, Pablo goes the opposite way. With Kanye West, less is more. His Instagram sometimes has photos of his tour, of sneak peaks in studio, and elusive snap shots of his lifestyle. Other times he takes an extremely minimalist approach and deletes all his content. Currently, his only post is a photo of a car in the distance, posted just under a month ago with no caption and 582,568 likes. This act in itself goes against the status quo of Instagram, as the site generally is used to display user’s interests in chronological order. Ye’s unfaltering confidence- no matter how excessive- has propelled his success by creating a self loving cushion between himself and failure. While most celebrities use their social media to stay relevant, Kanye uses his social media basically however he wants to. He doesn’t follow the rules of social media, and yet his fans adore him, and double tap anything he posts.
By limiting his fan’s online access to him, he creates more hype and mystery. I have zero field evidence to back it up, but I’m willing to venture more Canadians know North West’s name than David Johnston’s name. People either love Kanye West or hate him, but regardless of your view, it’s hard to deny that Yeezus has a phenomenal social media presence.
Editors Note: Kanye West LOVES giving himself nicknames; Mr West, Yeezus, Yeezy, Ye, Pablo, The Don, Swag King Cole etc.