You want to advertise online? That’s fair…

NAME: VICTORIA DEAN

It’s been debated over and over of what is the stronger platform between social media and traditional media. The reality is that social media is dominating how people get their news so it makes sense that marketing teams are choosing to follow their target audience to those applications. Specifically, platforms like Facebook and Twitter. Social media is where people talk to their friends, keep tabs on their favourite famous stars, and get their news. It’s a one stop shop for everything that newspapers used to be at a much faster pace.

According to study done by adweek.com, an average of 1.72 hours per day is spent on social media. That might not seem like a lot at first glance, but considering how quickly social media is updated and how much content a user can search through in a little amount of time, that gives plenty of opportunities for advertisers to reach consumers. Just think about how many YouTube videos can be viewed in two hours. Don’t lie, we’ve all been there…

 One way that advertising online is different from print media is it can more interactive. Ad campaigns can encourage users to “join the conversation.” Whenever someone likes, shares, or retweets an ad, it appears on their friends’ newsfeeds. It’s a cheap and efficient way for organizations to spread their message.

 The majority of people holding tightly onto print are the older generations. Whereas, social media is used by nearly everyone, not just younger people.

There are positives and negatives to social media. Though people have more information at their fingertips than ever before, they naturally tend to seek information that aligns with their views and interests. It’s not just who they choose to follow on Twitter either. Facebook is programmed to recognize the type of content users are viewing, and feed them more of that type of content. That can narrow a users view of the world because they are only seeing what reinforces their own beliefs.

 

 

SOURCES:

 

http://www.adweek.com/socialtimes/time-spent-online/613474

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4 thoughts on “You want to advertise online? That’s fair…

  1. I’m defiantly all for social media, I can’t remember the last time I’ve sat through a TV commercial. I gravitate towards social media because I can see the the type of engagement the advertisement is getting, positive or negative, whereas thats harder to do through traditional media. In the end product reliability is all that matters, and in my opinion thats something traditional media can’t provide.

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    1. I’m sorry but I am having trouble getting a handle on your comment. How do you see the type of engagement the advertisements are getting? And why do advertisements get better when you can? From my point of view sitting through a commercial, whether it be on T.V. or social media, is still sitting through a commercial. And when you say “product reliability”, are you referring to the reliability of the news produced by conventional and social media or the reliability of the products advertised during the commercials/advertisements?

      Has your opinion of social media marketing changed with all the exposure toward media manipulation?

      Cam

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      1. Amrit, I happen to be like you in that I get a kick out of seeing the engagement on advertisements! When more people are engaging with an advertisement, I find myself spending extra time either engaging with it also or questioning why it appeals to so many people.

        To respond to Cam, while the average Joe can’t see how many people an advertisement has reached, everyone can see how many shares, comments, and likes (or retweets) an advertisement has received (AKA engagements). The more online engagements, the more people see the advertisement. Very good questions!!

        Liked by 1 person

  2. I agree that social media is a great way for a company to advertise their product. I can also see that it is more directed toward the younger audience for now. I do also believe the numbers of older generations using it are rising more and more all the time, (and this will continue as long as people continue to age) but have not made the same impact on social media advertising as the younger set. What I have a hard time with is comparing the advertising.
    No matter who is doing the reading, both mediums, in my opinion, frame a different style of reading, a different level of comprehension and a different mindset. The same person may read or view the same information via both conventional and social media but will have a different setting and frame of mind while doing so. I believe the newspapers of conventional media or the televised events viewed both have a more relaxed air about them and set the viewer into an allotted time dedicated to the chosen media. I think this sets a reader or viewer up for a more concentrated effort of ingesting whatever is being consumed in the way of information. The social media outlets, on the other hand, are built for speed and do not ask for high levels of concentration. With so many of the viewers tied into so many platforms it almost seems like a push just to visit the sites often enough to remain what would be considered a participant let alone spending any amount of time to ponder the stories or posts in any depth.
    This being said, the advertising campaign strategies would have to be different for both. Even if they are addressing the same potential consumer the ads would have to entice in totally different manners. What is brief, eye-catching and explosive enough to remain in the viewers mind through social media might be found offensive to the viewer of a late night news broadcast and be totally disregarded or, at worst, be remembered as an offensive product.
    It would seem that the difference between social and conventional media is an ever widening gap. Even if built, or morphed, for the same intention originally, they seem to be two different beasts running in two different environments. I am wondering if someday the social media growth will slow and the conventional media tumble will slow because people will find a reason to maintain both medias.

    Really enjoyed your blog and the path it took me down. Thank you.

    Like

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