NAME: VICTORIA DEAN
It’s been debated over and over of what is the stronger platform between social media and traditional media. The reality is that social media is dominating how people get their news so it makes sense that marketing teams are choosing to follow their target audience to those applications. Specifically, platforms like Facebook and Twitter. Social media is where people talk to their friends, keep tabs on their favourite famous stars, and get their news. It’s a one stop shop for everything that newspapers used to be at a much faster pace.
According to study done by adweek.com, an average of 1.72 hours per day is spent on social media. That might not seem like a lot at first glance, but considering how quickly social media is updated and how much content a user can search through in a little amount of time, that gives plenty of opportunities for advertisers to reach consumers. Just think about how many YouTube videos can be viewed in two hours. Don’t lie, we’ve all been there…
One way that advertising online is different from print media is it can more interactive. Ad campaigns can encourage users to “join the conversation.” Whenever someone likes, shares, or retweets an ad, it appears on their friends’ newsfeeds. It’s a cheap and efficient way for organizations to spread their message.
The majority of people holding tightly onto print are the older generations. Whereas, social media is used by nearly everyone, not just younger people.
There are positives and negatives to social media. Though people have more information at their fingertips than ever before, they naturally tend to seek information that aligns with their views and interests. It’s not just who they choose to follow on Twitter either. Facebook is programmed to recognize the type of content users are viewing, and feed them more of that type of content. That can narrow a users view of the world because they are only seeing what reinforces their own beliefs.