Is Print Going out of Style?

By: Sarah Dussome

October 4, 2016

If you’re anything like me (a self-proclaimed bookworm), it makes me sad to think that I may one day have fewer opportunities to smell and hold a freshly printed book. While it’s undoubtedly quick and convenient to download an e-book, there’s something magical about simply holding a book and turning its pages, creating a unique sensory experience that is different for every book you read. However, the popularity of quick, convenient downloads is swiftly changing the traditional print industry, significantly lowering the number (and availability) of traditionally printed books, newspapers, and magazines.

According to a 2016 survey conducted by measurement firm Vividata, more than 59% of Canadians read newspapers and magazines on digital devices even though approximately 90% are reached by printed versions on a weekly basis. The same study also revealed that 70% of digital readership is done on a mobile device, emphasizing the dominance of cell phones and tablets in contemporary Canadian culture.

However, despite the decline in printed media, I don’t believe it will be completely eliminated from our daily lives. While electronic media such as E-books and online magazines will significantly reduce the abundance of printed media, I think the latter will still be available in smaller quantities. According to the Los Angeles Times, a 2016 survey conducted by American University linguistics professor Naomi S. Baron revealed that 92% of her survey’s university-aged participants preferred to read printed materials over online ones. When asked, one survey participant said his prefers traditional print materials instead of online ones, as printed textbooks reduce the likelihood of becoming distracted online. He also revealed that e-books in particular are not yet fully integrated into the educational system and that students in general are simply not used to using them.

As Jody Medand suggests in the video above, I too believe that the future of traditional printing lies in the hands of consumers. While I can’t see the production of printed materials vanishing completely, it is the preference of the international majority that will continue to shape and determine its future.

Sources:

http://www.latimes.com/books/jacketcopy/la-et-jc-92-percent-college-students-prefer-paper-over-pixels-20160208-story.html

Vividata reveals readership stats on Canadian media

 

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3 thoughts on “Is Print Going out of Style?

  1. I think the “green” aspects of regular books also plays a role and of course the costs involved in printing books. I agree with you on the fact that I too prefer the touch of a real book over the mechanical feeling of an E-book. But one must not forget that this too is funded by a business and businesses need to stay profitable, however sad this may be to us bookworms

    Liked by 1 person

  2. Interesting read, I think that printed media will always hold at least some place in our hearts. I agree with the above comment that the environmental aspect of digital media is a really positive benefit for digital platforms. However, with print there is no need for power or an internet connection, and it is something that is yours to keep that is durable and reliable! Thus, there are many benefits for both digital and print and I think there is still a place for both.

    Like

  3. I agree! In my opinion people rely too heavily on haptics, especially when it comes to reading leisure books. Therefore, there will always be a demand for print.

    Like

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