I’ve been following the City of Edmonton Twitter account (@CityofEdmonton) for a while now, and I’ve been quite impressed with the reception they receive from the city. However, after a brief excursion to Toronto’s account (@TorontoComms), I noticed a few areas in which we could improve. There aren’t many things I would change to make Edmonton more like Toronto, but the way we use Twitter is one of them.
To start, I’d like to note that Edmonton already does really well when it comes to followers. While Toronto is followed by almost twice as many accounts, Edmonton’s follower-to-population percentage is actually almost double theirs—Toronto sits at approximately 9.5%, while Edmonton has a whopping 17%. However, Toronto excels in a few important ways:
Quantity of Tweets
Edmonton tweets altogether too often. By my own personal observations, they send about 10-15 tweets per day, and it’s not uncommon for that number to go even higher (September 25 saw 26 tweets). Toronto, in comparison, generally tweets less than 10 times per day. Tweeting too often is a problem because your followers are going to miss a lot of the tweets you send, and those who do catch every tweet will probably get annoyed because their feed is dominated by one account.
It’s definitely important to have your own voice, but retweeting other pages around the city can garner more follower interaction. Toronto’s Twitter account has become a hub of information for the city. In this way, following the City of Toronto is almost like following every major account in the city. Why follow everyone else when one account can you give you all the important information? I’ll give Edmonton this, however: when they do retweet, they do it much quicker than Toronto, who will sometimes take several days to retweet a post.
One more very simple way to make a page more enjoyable is by attaching pictures to a tweet. Toronto does this with almost every single tweet they post. Edmonton seems to be on and off with their pictures; on September 30, almost every single post had a picture in it. But the previous few days contained far fewer pictures. More pictures makes an account more interesting!
What do you think? How could the City of Edmonton improve their Twitter account?
Twitter. (2016). City of Edmonton. Retrieved from https://twitter.com/CityofEdmonton/
Twitter. (2016). City of Toronto. Retrieved from https://twitter.com/TorontoComms/