See our tweets here!
I didn’t have too many challenges with this project—twitter and storify are both fairly straightforward to use—but I could see having challenges maintaining a successful twitter account. Continually having to post interesting, engaging tweets could be difficult to do. Outside of school I’m in a band, and we have to maintain a presence online, because that is definitely expected nowadays. The guitarist manages our band twitter and he sometimes has trouble keeping up with posting inventive and interesting tweets to hold onto followers.
The tweets I posted for this project that received the best response from others were the ones that were accompanied with hashtags that were worded well. The best one I used was “#yeghistory,” which got a couple likes from random users on twitter. A couple years ago I had a twitter account, but I didn’t really use hashtags, so I never extended outside of my friends who were already following me. Using hashtags is crucial to using twitter, which seems obvious, but was something I didn’t do before that would have helped me to have a successful twitter account.
Both MacEwan and the City of Edmonton post a lot of tweets throughout the day. If I was to maintain a twitter account, especially one for a business, I would post at least one or two tweets a day. The City of Edmonton seems to post at least five everyday. Also, @MacEwanU and @Cityof Edmonton both post a lot of pictures, which I think helps followers engage with the content more than just using text all the time.
To publicize an organization through twitter, I would post tweets consistently and at optimal hours during the day, frequently post pictures to go along with text, and use popular hashtags.