How powerful can one Tweet be? When it comes to the U.S. presidential election campaign, it seems one Tweet has the power to make or break the candidate’s popularity and support – even for a short time. It came to light this week in a New York Times article that Hillary Clinton has a full-time Twitter team that specializes in creating 140 character propaganda statements designed to discredit Donald Trump and heighten Hillary’s support. The team, based in New York, is basically poised 24/7 to react to issues or developments that are critical of Hillary or her campaign. The reaction generally consists of a Tweet that either clarifies the information about Clinton or targets Trump for something he said. The team bases its success on how much impact and reaction each Tweet generates. Here’s more on their strategy: http://nyti.ms/2d1SLGy
Still, Clinton’s team is up against a formidable social media opponent. Trump and his team are using social media in general, and Twitter in particular, to spread his words and platforms. And, whether you support him or hate him, it’s working. The Telegraph newspaper just created this fascinating, and somewhat frightening, look at Trump’s battle plans: http://www.telegraph.co.uk/news/2016/09/22/watch-why-social-media-is-donald-trumps-most-powerful-weapon/
So, brace yourself. The next six weeks should be an all-out, no-holds-barred social media brawl as Clinton and Trump’s armies flood the internet with claims, counter-claims, rhetoric, half-truths, and accusations of every sort.
The New York Times. “Inside Hillary Clinton’s Outrage Machine, Allies Push the Buttons”. Sept. 22/16.
The Telegraph. “Why social media is Donald Trump’s most powerful weapon. Sept. 22/16.